Pretty Simple Bags

Project:  Branding, Online Store & Marketing Materials
Tools:  Figma, Adobe Creative Suite, Shopify
Company: Pretty Simple 

The Challenge:

Our goal was to create an engaging and user-friendly online shopping experience for an eco-friendly, vegan-friendly bag brand, balancing ethical values with a wide appeal to diverse customers.

Solution Pathway:

Market Research and User Persona Development: Initiating with in-depth market analysis, we aimed to grasp our audience's unique needs and behaviors. This foundational step helped in crafting detailed user personas, guiding the bespoke shopping experience tailored to meet varied customer preferences.

Brand Design Process: Central to our strategy was the brand design process, where we delved into creating a visual identity that resonates with the brand’s core values of sustainability and veganism. This process encompassed the development of a unique brand logo, a harmonized color palette inspired by nature, and imagery that reflects the brand’s commitment to the environment and ethical practices. The goal was to weave these elements seamlessly into every aspect of the online shop, from product pages to checkout, ensuring a visual and emotional connection with the users.

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