I'm Ella.

I am a Senior UX/UI designer with a passion for creating a better user experience through aesthetics and problem-solving. Nearly 20 years of combined experience in UI design.
Diverse background in visual design, product design, and branding. Profound knowledge of the latest market trends. Self-motivated, innovative, adapts quickly to new solutions and works well under pressure. Team player with excellent interpersonal skills.


Freelance Senior UX/UI Designer
Jan 2024 - Current  | Tel-Aviv, Israel
I specialize in delivering innovative and user-centric digital interfaces, leveraging advanced prototyping tools and data-driven design strategies to elevate user engagement and drive successful outcomes across a variety of projects and industries.

Buildots, Senior UX/UI Designer

Jun 2023 - Dec 2023 | Tel-Aviv, Israel
Led UX/UI design for a few projects, including mobile app design. Collaborating closely with cross-functional teams: product managers, developers, and stakeholders, to deliver intuitive and user-friendly experiences.
JFrog, Senior UX/UI Designer
Dec 2021 - May 2023 | Tel-Aviv, Israel
Lead the UX/UI design process for multiple projects, collaborating closely with product managers, developers, and stakeholders to create an intuitive and user-friendly experience. 
Conducted thorough user research, including user interviews, surveys, and usability testing, to gather insights and inform design decisions. 
Mentored and coached junior UX designers, providing guidance and support to help them grow their skills and capabilities.

ZoomInfo, Senior UX/UI Designer
Jun 2021 - Dec 2021 · Ra'anana, Israel
Lead and drive the user experience design process for a few products. Collaborate closely with cross-functional teams, including product managers, engineers, and other designers, to define and understand user needs, business goals, and technical constraints.

Pretty Simple Bags, Co-Founder & Head of Design
Apr 2019 - Dec 2021 | HCMC, Vietnam
Co-founded a sustainable fashion brand in Ho Chi Minh City, Vietnam. Our bags were sold in over 20 stores in 5 different countries and through several online platforms.
Leading all bags & accessories design, brand development, marketing, and sales.

UI Human Factors Ltd, Senior Product Designer
Dec 2013 - Apr 2019 | Netanya, Israel
Senior Product designer and project manager, working with strategic clients like major banks, military industry, and tech companies of all sizes. Designing mobile applications and big data web applications.
ellafridman.com, Founder & Designer
Sep 2006 - Dec 2013 | Tel -Aviv, Israel
Founder of ellafridman.com a boutique design studio, managed and designed web and mobile applications, websites and games.
TaleCity Productions, Texture Artist
Jan 2003 - Sep 2006 | Tel -Aviv, Israel
Part of a pioneer studio in the production of a full-time 3d feature movie. In charge of main characters texturing and materials. Working closely with the animation director and art director to achieve superb production value and esthetics.

Visual Design
User Research 
Wireframing and Prototyping
Concept Development
Art Direction
Brand Development
Layout Design
Project Management
Design Strategy
Motion Graphics

Figma (main)
Adobe Photoshop 
Adobe Illustrator
Adobe After Effects
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